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Amigolink
Forms Partnership with KSSE 97.5 FM
Baldwin Park, Calif. (Sept. 30 1999) Amigolink, a division of
GUS Networks, Inc. targeting the Hispanic market, forges a partnership
with KSSE 97.5, Southern California's hottest Spanish language radio
station, to promote its service and website. This alliance is mutually
beneficial to both companies.
KSSE
97.5 (Super Estrella) is the nation's oldest and premier Spanish
language music radio station. It broadcasts throughout the counties
of Los Angeles, Orange, Riverside, San Bernardino, Palm Springs,
and San Diego. Super Estrella specifically targets Hispanic adults
18-49 years old, a group with a purchasing power of over $50 billion.
This particular demographic group reaches more than 2,280,900 persons,
62% of the total population.
The
alliance between Amigolink and KSSE 97.5 FM will be in effect for
1 year, beginning in November. Amigolink will provide KSSE web hosting
service that includes a dedicated server, unlimited E-mails, web
trend log reports, Full FTP access, maintenance and technical support,
and a minimum of 2000 simultaneous audio streams via Windows Media
Player. Amigolink will also supply Super Estrella with subscription
startup software CDs to be used as promotional prizes. In turn,
KSSE's website homepage will feature a banner hyperlink to Amigolink.com.
The radio station will put up ten-second billboards for its "Battle
of the Sexes" contest, five-second promotional mentions, various
60-second commercials, as well as the copywriting and production
of these announcements.
"The
alliance will bring about rewarding results." says Diego Salvador,
Sales Manager of Amigolink, "KSSE will benefit from GUS' networking
expertise and support and the Amigolink name will be known throughout
Southern California."
Executives
of GUS Networks, Inc. are excited about the partnership, which can
help Amigolink to expand at a speedier rate.
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